Audio+

Audio+

Introducing Audio+ the revolutionary advertising technology that combines the best of online audio programming with cross-platform programmatic digital targeting. With Audio+ your audio and display advertising messages are delivered to your customer whenever and wherever they listen online.

Audio+ automatically places your audio commercials on dozens of music and podcasting platforms. Advertisers enjoy the convenience of making a single media buy that puts their audio and display ads in front of listeners on multiple platforms. With Audio+ there’s no need to choose between streaming services...your ads will air whenever and wherever your target prospects are listening.

man using phone

AUDIO LISTENING HAS CHANGED...
HAS YOUR AUDIO ADVERTISING?

Today the average person listens to over four hours of audio content per day, and thanks to advanced digital technology, consumers now have more ways to access music, news, and information than ever before. There’s an almost endless variety of audio platforms and format options that listeners can choose from.

Unfortunately, all those options mean that while there’s never been a better time to be an audio listener, it’s never been more challenging to be an audio advertiser. That is, until now...

Audio+ takes the guesswork out of online programmatic audio ad buying. With a single purchase, advertisers can serve their targeted audio and display ads to listeners on whatever ad-supported audio platform they’re listening to.

IMPORTANCE OF AUDIO STREAMING ATTRIBUTES

The latest Nielsen Total Audience Report says consumers are diversifying their listening, with 64% of U.S. adults streaming audio content through smartphones and a quarter with tablets.

The advantages of audio+

Advanced
Targeting

Find the right audience across the open internet by demographic, interest, geolocation, device type, genres, playlists and more.

Brand
Safety

Be confident that your ads are only running alongside audio content that aligns with your brand and messaging.

partner
INTEGRATIONS

In addition to accessing inventory from the leading streaming platforms, you can also power your campaigns with their data.

PREMIUM
inventory

Tap into premium inventory from streaming music and podcast platforms

HOW DOES IT WORK?

Audio+ uses programmatic technology to serve audio and display advertising to consumers in the same manner that traditional digital ads are served. Advertisers identify their target customers based on demographic, psychographic, geographic, and behavioral criteria. Audio+ then serves your audio and display ads to listeners on whichever audio platform they listen to.

Audio+ ads are non-skippable and are typically served individually or with only one other non-competing advertiser in a commercial break. In addition to your audio commercial, you can also have a clickable on-screen display ad that will connect listeners to whatever URL or webpage you designate. Listeners can instantly connect with you online... immediate gratification, indeed!

Best of all, Audio+ eliminates the guesswork of picking between audio platforms... your ads go wherever your target customer goes. Audio advertising was never easier nor more efficient.

WHO LISTENS TO STREAMING AUDIO?

According to a recent study by Nielsen Research, over 68% of the 12+ population now listens to internet radio every week (Over 150 million people nationwide) What’s more, those listeners are spending more time listening to streaming audio than terrestrial and/or satellite radio.

Thanks to advanced Bluetooth technology, the majority of newer cars and trucks now come equipped with internet-ready audio systems that allow commuters the ability to listen to their favorite music or podcast thru their vehicle’s sound system. In fact, drivers of the newest car models listen to 40% less AM/FM than drivers of older cars.

average time spent listening to online radio

weekly online audio listeners
hours: minutes in last week
growth in average time listening to audio

Analytics

Unlike advertising on traditional broadcast radio, Audio+ provides a detailed end-of-campaign report that’ll provide you with a comprehensive overview of how your campaign performed. We’ll tell you how many impressions your ads received and how many listeners clicked directly to your website (CTR). Advertising on Audio+ eliminates guesswork. Instead of wondering if your ads were heard (or if your ads ran on the best platform) you’ll have the peace-of mind knowing that your advertising was automatically delivered to your best prospects on whatever online platform they were listening.

How much does it cost to advertise on Audio+?

As you might expect, the cost of advertising on Audio+ varies depending on the size and scope of your campaign. If you’re looking to cover a small geographic area for a limited period of time, the cost will be far lower than a campaign covering a larger area for multiple weeks or months.

Regardless of your budget, Audio+ advertising is incredibly cost-efficient. Your ads are served only to people that match your specific criteria. With Audio+ there’s no wasted impressions... your advertising will only be served to the people that you want to talk to.

Best of all, your Audio+ representative can help you with your campaign if it’s for a single-location business or a multi-location operation across multiple states.

Detailed Campaign reporting

Getting Started

It couldn’t be easier! Connect with our Audio+ support team and we’ll take it from there.

[email protected]